Dab Tsi Yog Ncaj Qha Nkag Hauv Copywriting

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Dab Tsi Yog Ncaj Qha Nkag Hauv Copywriting
Dab Tsi Yog Ncaj Qha Nkag Hauv Copywriting

Video: Dab Tsi Yog Ncaj Qha Nkag Hauv Copywriting

Video: Dab Tsi Yog Ncaj Qha Nkag Hauv Copywriting
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Lub ntsiab lus "kev nkag ncaj qha" muaj ntau yam yuav tsum tau ua nrog kev siv cov ntsiab lus thaum sau cov ntawv sau. Cov ntsiab lus tseem ceeb yog cov kab lus thiab cov lus nyob hauv cov ntawv sau los ntawm cov tshuab tshawb nrhiav, qhov twg yog qhov tseem ceeb ntawm cov peev txheej thiab cov ncauj lus ntawm ib nqe lus tshwj xeeb. Cov ntsiab lus tseem ceeb yog ib qho ntawm lub hauv paus ntawm kev tshawb fawb kev nce qib. Nws yog tsis yooj yim sua kom txiav txim siab qhov ncaj qha ntawm cov yuam sij thiab tsis quav ntsej tag nrho lwm hom kev siv.

Dab tsi yog ncaj qha nkag hauv copywriting
Dab tsi yog ncaj qha nkag hauv copywriting

Lub ntsiab lus tseem ceeb phim

Qhov no yog qhov yooj yim tshaj plaws los siv cov ntsiab lus: koj tsuas yog xav tau ntxig lawv rau hauv cov ntawv sau hauv daim ntawv uas tus neeg siv khoom muab. Koj tsis tuaj yeem hloov qhov kev txiav txim ntawm cov lus, ntxiv cov cim sau ntawv rau lawv, ntuav lwm lo lus lossis poob hauv rooj plaub. Qhov tseeb ntawm kev sib tw tseem hu ua kev sib tw huv. Qhov no yog qhov qub, nrog qhov tshwm sim ntshiab, cov ntsiab lus tseem tsis tuaj yeem sib cais lossis hloov.

Cov lo lus tseem ceeb nkag

Qhov tshwm sim ncaj qha hais txog kev siv cov ntsiab lus thaum lawv xav tau siv raws nraim tib txoj kev, tab sis tuaj yeem sib cais los ntawm cov cim ntu. Qee cov ntsiab lus zoo li "indigestible" rau qhov tshwm sim meej, tsis muaj teeb meem li cas koj hloov kev tsim kho ntawm kab lus, tab sis nrog cov teeb meem ncaj qha xws li cov teeb meem feem ntau tsis tshwm sim: siv comma lossis cov hnyuv loj, koj tuaj yeem "rov qab" txawm tias cov lus sib txuas ua ke coj txawv txawv heev rau phau ntawv muaj sia nyob.

Thaum sau cov ntawv rau kev tshawb fawb cav nce qib, tus neeg yuav khoom feem ntau hais kom sau cov ntsiab lus ntawm cov ntawv hauv cov ntawv sib txawv, piv txwv li, ntau yam tshwm sim thiab ob peb yam ncaj qha.

Diluted tshwm sim

Kev siv cov ntsiab lus no yog yooj yim tshaj plaws rau lub tshuab luam ntawv. Nrog kev nkag mus nkag, koj tuaj yeem ntxiv cov kab lus tseem ceeb nrog lwm cov lus uas ua rau cov ntawv nyeem tau yooj yim dua. Koj tsuas tuaj yeem "thim" cov lus tseem ceeb, vim tias yog lo lus yog ib qho, koj tuaj yeem tsis ntxiv dab tsi rau nws.

Muaj tshwm sim Morphological

Hauv qhov no, lub ntsiab lus tseem ceeb tuaj yeem hloov los ntawm rooj plaub, muab nws xaus sib txawv. Qhov no tuaj yeem yooj yim heev, vim tias yog tias cov ntsiab lus tseem ceeb yog ob lossis ntau cov nouns, nws yooj yim los txuas rau lawv los ntawm kev poob qis. Nrog rau qhov kev tshwm sim morphological, cov lus yooj yim sau rau hauv cov ntawv nyeem.

Yog tias tus neeg muas zaub tsis paub, ces nws tus kheej yeej tsis to taub qhov twg tshwm sim hu ua ncaj qha. Tsuas yog rooj plaub no, koj tuaj yeem piav lub ntsiab luv luv tias nws txhais tau li cas.

Cov lus nkag nkag

Yav dhau los, hom kev nkag mus no tsis siv txhua lub sijhawm, tab sis kev tshawb fawb tshuab tau dhau los "zoo dua", yog li kev nce qib tam sim no tseem ua raws cov qauv kev coj ua dua. Txog cov lus txhais nkag, koj yuav tsum hloov cov kab lus tseem ceeb lossis qee lo lus hauv nws nrog cov lus txhais ua. Nws yog ib qho tseem ceeb kom tsis txhob ua txhaum nws ntawm no: cov lus txhais yuav tsum pom tseeb, vim hais tias kev tshawb nrhiav cov neeg hlau, uas yog neeg txawv teb chaws rau kev hlub ntawm kev ua piv txwv, yuav soj ntsuam seb lawv haum li cas.

Rov qab nkag

Thim rov qab hais txog kev siv cov ntsiab lus hauv nqe lus rov qab. Kev rov qab tsav tsheb tsis tuaj yeem siv yog tias tsuas muaj ib lub ntsiab lus xwb, nws tsuas yog siv rau hauv kev sib txuas nrog ib kab lus.

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